Seyed Ahmadreza Fayazi; Mohammadreza Dehshiri
Volume 28, Issue 120 , March 2023, , Pages 87-112
Abstract
In the era of globalization, which has been accompanied by evident changes in international system, the importance of non-governmental players has been increasing and public diplomacy ...
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In the era of globalization, which has been accompanied by evident changes in international system, the importance of non-governmental players has been increasing and public diplomacy has turned into one of the most important types of diplomacy which has been the implications of the increasing importance of the role of public opinion in international affairs. Japan has been one of the countries which have been using public diplomacy as a means for creating a positive image for the country. After the collapse of the Soviet Union and the independence of Central Asian countries, the expansion of Japan’s relations with mentioned countries has become more important due to the region’s strategic position and rich oil, gas, rare metal, and uranium resources. Through soft power and presenting a positive image of the country, Japan has become a successful model for the development of Central Asian countries and has penetrated into the heart and mind of the Central Asian people and politicians. In the present research, we have analyzed the elements of Japan’s public diplomacy in Central Asian countries. The main question of the research states: why Japan’s approach in Central Asia has been based on enhancing public diplomacy and maximum exploitation of soft power geocultural competition with China and Russia? Answering this question, we can say that while China has been focused on economic dimension and Russia has been focused on security dimension, Japan has tried to enter this strategic region by relying on its soft power attractions and has been seeking to become a cultural power. Japan influenced the public opinion of these countries through three key components of cultural diplomacy, scientific and educational diplomacy, and providing developmental helps. The research method of this research is descriptive-analytical.
